Nike termination Armstrong

When Nike the increasingly embarrassing endorsement contract between Armstrong at the end of last week, I had hoped that with the one charged with multiple fraud cooperation athletes 16 years has brought embarrassment to end this cycle of marriage of celebrity and brand. But this is impossible. Apply Brad? Pitt's ad is that celebrity endorsement is "irreplaceable". First of all, wholesale shoes china it can make money for brand owners. Secondly, celebrity scandal, no matter how sensational or beyond the bottom line, have very little (if any) to completely defeat a brand - unless spokesmen loss of reputation into account.

Companies another way. cheap wholesale shoes china Red Bull on the Help Mood skydiver Felix? Baumgartner expanded visibility - the company beforehand possible to assess the potential impact of the fatal accident on the brand. Dove soap publicity hired a "common man", rather than and carefully whitewashed models. Social media makes the budget smaller companies also have the opportunity to create a sensational, without having to hire an uncertain future starlets. But if you have adequate funding and the right products, can invite celebrity endorsements and do not have to worry too much - to focus on efforts to control the celebrity's reputation risk on the line.

Even if successful partnership established brands and celebrities before, this relationship has its natural period. With the continuous growth of the athletes, each a major victory for the brand return is gradually reduced. www.cheapchinastores.com As a spokesman for Nike, Lance? Armstrong, whether really fraud have come to the end of a sports career. Today, his story ends in shame rather than glory - but this is his own downfall, not the failure of the Nike.